Women Learn to Take On New England Winter Adventures in Styleat “Sundance Film Festival Style Night Out” Event
STRATHAM, N.H., Oct. 25, 2011 /PRNewswire/ — As a brand deeply rooted in the New England outdoors, and the Official Footwear and Outerwear Sponsor of the Sundance Film Festival for the past four years, Timberland knows how to keep women looking great – even in frigid temperatures. The Timberland® Fall 2011 collection delivers the trend-right styling and outdoor-proven protection women across the country have been looking for and, this month, Boston women can receive an up-close look at the newest looks during an evening of fashion, music, food and much-needed time with friends.
The Timberland “Sundance Film Festival Style Night Out” event series pairs fashion-forward winter boots from Timberland with tips from industry style experts, all wrapped into the perfect girls night out. On Wednesday, November 2, the Timberland® retail store on Newbury Street in Boston will host the free event, treating guests to one-on-one consultations with stylist Sarah McManus, great music from DJ Lora and more. As an added bonus, the first 100 women who purchase Timberland® boots or accessories at the event will receive a special gift from Timberland to help keep them stylish and warm throughout the season. This celebration of winter style marks the final event in the Timberland Sundance Film Festival Style Night Out series. Earlier this month Timberland hosted events at retail stores in New York and San Francisco. Each event featured local entertainment, local style experts, professional photographers and winter-themed cocktails provided by Svedka Vodka.
“These Style Night Out events are a fun way for women to get together with friends and experience a taste of the Sundance Film Festival in their own backyards,” said Maile Buker, senior director of North America marketing, Timberland. “With cold and snowy weather a hallmark of the Sundance Film Festival, women often sacrifice style for warmth. Or vice versa. After checking out the new winter collection from Timberland, women will be ready to take on the elements with confidence, knowing they’ll look great and be protected all season long.”
Tapped as a “style expert” by local Boston television stations, with experience as an assistant fashion editor at one of the city’s most prominent magazines, stylist Sarah McManus has mastered the art of looking trendy and stylish in the harshest of New England weather conditions – and she’ll share her expertise with women at the Timberland Style Night Out event in Boston. Guests will have access to style consultations with McManus and create head-to-toe looks to suit their personality and lifestyle using Timberland® boots, accessories and apparel. Professional photographers will capture each guest’s customized look against a wintry backdrop reminiscent of Utah, home of the Sundance Film Festival.
Women attending the event are encouraged to enter the Timberland Sundance Film Festival “Girlfriend Getaway” Sweepstakes for a chance to win an all-expense paid trip for four to the 2012 Sundance Film Festival in Park City. The Grand Prize includes luxurious hotel accommodations at The Chateaux at Silver Lake in Deer Valley, tickets to film screenings, Deer Valley® Resort ski passes complete with rental equipment, a personal outdoor photo shoot, and Timberland® footwear, apparel and accessories to keep them stylish, warm and comfortable. To enter the Sweepstakes, Timberland Style Night Out guests can simply upload their photo taken at the event to the Timberland Facebook page at www.facebook.com/Timberland (Photo Contest tab) along with a caption about their outdoor style. Women who miss the event are also encouraged to enter, by uploading an image that captures a moment they enjoyed in the outdoors. Fans will help narrow the submissions before the Grand Prize winner is chosen by Timberland in mid-November. The top ten winners, by popular vote, will receive Timberland®boots, and all winners will be featured in the photo gallery on Facebook.
Through a partnership with Lucky magazine, guests attending Timberland Style Night Out events will leave with their own copy of the Lucky and Timberland “A Stylish Season” trend booklet, featuring Lucky’s top picks for various outdoor occasions, along with a QR code linking to Quick Click Custom Videos all about style. Street teams will share the information with locals who can’t make it to the event, and Lucky will distribute a digital version via their social and promotional media channels.
The Timberland® store in Boston is located at 201 Newbury Street, (617) 247-1478. The event runs from 6 to 8 p.m. For more information about the Boston event, as well as several events being hosted at Nordstrom locations, visitwww.facebook.com/Timberland (Women’s tab).
